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Extensive research has identified two strong areas for growth potential in the Mortgage Choice network, Australia’s largest independently-owned mortgage broker has revealed. 

Following the launch of Mortgage Choice’s reinvigorated strategic approach to franchise recruitment in FY12, general manager for product and distribution Andrew Russell said the award-winning franchisor of 17 years was determined to make its mark this financial year. 

Russell said that by utilising a range of resources, including its existing franchisees, the ASX listed mortgage broker would “get the message out there” that Mortgage Choice is the first choice in financial services franchising. 

“Our focus is on driving home what we do best - providing a value proposition that is at the top of the leader board,” he said.

“We will to continue to invest heavily in the brand to ensure the offering and new franchisees' onboard experience is unrivalled in the industry, as is our support of the entire network.”

Mortgage Choice’s just-launched strategic plan and online platform will look to recruit two key types of franchise owners: aspiring entrepreneurs and existing business owners.

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Mortgage Choice extends diversification reach - Adding another string to its diversification bow, independently owned mortgage broker Mortgage Choice launched its first home brand consumer finance product at the 2011 Mortgage Choice National Conference last week.

Billion dollar broker - It was one of the biggest parties of the year, and ace Mortgage Choice broker Wendy Higgins, resplendent in a custom-made strapless black and silver Armani scroll lace bodice gown with a diaphanous full length tulle skirt by Alexis George, was the belle of the ball.