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Non-banks can be competitive on price and product innovation without sacrificing lending standards, LJ Hooker Finance has said.
Following the lowering of rates on its Classic Home Loan range by 20 basis points, general manager Peter Bromley said the non-bank sector relies; as much as the banks do, on the weight of their brand, price, product structure and distribution networks to be competitive.
Speaking to MortgageMix, Bromley said the subdued mortgage market required an innovative approach to attract customers.
"However, lenders need to provide their brokers with attractive products and services that also promote responsible lending," he said.
In addition, Bromley said LJ Hooker Finance has a built a strong reputation - based on trust and a distribution network of 600 touch points.
Also, predicting the RBA to maintain a steady hand he said the strong Australian economy would stand in the way of any dramatic interest rate movements in the near term.
"However, over the next few months we may see a slight softening of rates," Bromley said.
Under LJ Hooker Finance's 'Special Spring Rates', new borrowers with a minimum 25% equity, wishing to purchase or refinance can access interest rates of 6.79% through the Standard Classic Home Loan and 6.69% through the Pro Pack Classic Home Loan.
The new initiative is effective for all loan applications received from 1 August to 30 October 2011, which are formally approved by 15 November, 2011.
Loans must settle by 31 December, 2011.
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